Our ESG Case study
Helping BPL Bring Their Impact Campaign to Life Through Film
Explore how video could support your ESG communications
Whether you’re launching an impact campaign, communicating ESG commitments, or telling the story of your charitable giving – we can help you do it properly.
“Tin Pan have worked on a number of projects for us over the years and always bring an unparalleled level of care and quality to their work. They are very good at making everyone of any age or seniority feel at ease, and as a result the films they create are always incredibly impactful, heartfelt and packed with integrity.” |
– LYDIA PARNELL,
Associate Director, Corporate Responsibility Lead, Turner & Townsend
What We Did
BPL wanted to launch BPL Impact – a campaign celebrating the charitable initiatives they support. Three causes, two countries, and a film that needed to feel human, not corporate.
We were briefed to capture the people and organisations behind the giving: WeSeeHope, East End Community Foundation, and Insulate Ukraine. We used the charities’ footage as extra b-roll.
The goal is to give each cause the space to tell its own story, and to show what BPL’s commitment actually looks like in practice.
One of the things that shaped the whole project was the way BPL approaches its giving – responding quickly when something urgent emerges, like their immediate support for Insulate Ukraine. The film could visually show the damage caused to the windows of residential buildings and the immediate effects of Insulate Ukraine’s low cost window reconstructions. The film also demonstrated BPL’s long-term commitment to organisations that need stability to plan ahead. That quality is hard to capture in a report. It’s exactly what film is good at.
We filmed in London and used a remote setup with live direction to capture the Insulate Ukraine story from Poland – no international travel, no compromise on quality. From the main film, we also produced six shorter clips for social media.